Problem Discover

Field Trip

Through the field trip, I really got to know the MUNI process from start to finish. From buying the ticket to checking the route and finally experiencing the MUNI, I found out the problems and pain points that can be improved in the process.

Problem Statement

The current version of the MUNI ticket kiosk is simple and fast, but there are still many areas that could be updated and improved

• Disabilities who use wheelchairs can't interact with a normal-height kiosk.
• Some non-native English speakers cannot read the English in the system.
• People who are unfamiliar with San Francisco or are new to MUNI will have a hard time figuring out the route and getting off at the right station.

Brainstorming

In class, we focused on thinking about three HMW questions: HMW help riders pay fares more efficiently? HMW help riders understand the system and get to their destination? HMW help MUNI and BART be accessible to DLC?

After brainstorming throughout the class, we came out with over 100 ideas, both realistic and pie-in-the-sky. But either one has inspired and helped me in my subsequent designs.

Personas

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